Product Marketing Manager (m/f/d)Jochen Schweizer mydays Group
These experiences are coming towards you
Market intelligence—be the expert on our users & buyers, who are they, how they buy and their key buying criteria.
Understand the needs of our users and translate the product knowledge to offer solutions and benefits to resolve their pain points & contribute to their success
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
You bring these qualities with you
Have a content creation background is a must
5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Experience with Word Press & Google analytics
Proficient in productivity applications (e.g. Microsoft Office and JIRA)
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
As a product marketing manager, you are responsible for making Regiondo new features & releases “fly-off the shelf.”
This is a pivotal role for our growing SAAS product which will translate our product strategy & features into benefits that drive success in sales and marketing and achieve our growth results.
You will be the product evangelist and will play an integral role in organizing product launches. You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative campaigns that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
What we can offer you
The benefits listed may vary depending on the location.
Company pension scheme
Not an exciting, but important topic: We will top up your pension with a company pension scheme (bAV)
Food & Drinks
Daily fresh fruit, great coffee and all you can drink water dispenser
A personal „experience card“ with an annual credit of approximately 500 €
Among other things joint training sessions and - optionally - a free gym membership (Body & Soul)
use public transportation - with the discounted annual ticket
The ProSiebenSat.1 Group's employee stock option plan
Coaching, seminars and training at the ProSiebenSat.1 Academy
Discounted travel offers
Travel offers which are bookable only by tourism professionals, e.g. at PepXpress and Sun Promotions
Jochen Schweizer und mydays, die beiden führenden Marken auf dem Erlebnismarkt, wurden im Oktober 2017 unter dem Dach der Jochen Schweizer mydays Group vereint. Zusätzlich gehören zu unserer Gruppe der Ticketing-Software-Anbieter Regiondo sowie die JS NOW! App.
Als Deutschlands größter Online-Anbieter für Erlebnis-Geschenke können wir nun, mitgebündelter Kompetenz und Stärke, das Leben unserer Kunden noch umfassender bereichern: Wir wissen, was Quietschanfälle, Adrenalinattacken, Liebesbekundungen und Begeisterungsstürme entfacht. Unsere Mission: auf herzliche Art und Weise inspirieren und unvergessliche Erinnerungen schaffen - für jeden zu jeder Zeit an jedem Ort! Dafür geben wir jeden Tag mit über 500 Kollegen unser Bestes.
Are you ready for the next step?! Then apply today and send us your application including your salary expectations and your notice period.