Technical Web Analyst (m/f/d)

Tech Tools:

Tag Management Systems: Google Tag Manager
Digital Analytics Systems: Google Analytics (Universal Analytics and GA4), Looker Studio, Power BI, Consent Management Platforms (e.g. Usercentrics)
Debugging tools: Browser's Javascript Console, Tag Assistant, Google's Real-Time Analytics, necessary browser extensions
Facilitating: Miro, Office 365
Digital marketing tools: Google Ads, social platforms such as Google Display Network or Facebook Business Manager, emarsys and common affiliate networks

We value close cooperation and a high degree of flexibility in our team. That's why hybrid working is standard for us. However, it is not possible to work completely remotely.

About your Job

Responsibility for the technology and implementation of the web tracking landscape
Implementation and testing of marketing technology (e.g. Google Analytics)
Evaluation and analysis of data from websites and apps
Design and development of tracking concepts: IT architecture, tracking documentation and creation of developer guidelines
Conception and review of the technical implementation of measurement tags, data points and microtransactions measurements
Support for the Google Analytics 4 migration in our products
Control of complex tracking and measurement system integrations, also in the context of A/B tests
Proactively helping to shape the expansion of the web tracking landscape and providing impetus
Evaluation of ideas from colleagues in business units or product owners and development of optimal data collection methods
Contact for technical questions
Independent implementation of training courses and tool workshops

About your Profile

Completed studies or comparable qualification in areas such as information design, business intelligence, engineering, computer science, digital analytics or business administration
Very good knowledge of the use and implementation of digital analytics and marketing technology tools
Confident handling of tag management systems
Good knowledge of web technologies (JavaScript, CSS and HTML)
Experience with standard KPIs in the eCommerce business (CVR, CTR, A2C, AOV)
Proven track record in eCommerce tracking and understanding of data derivation on user and product behavior
Current knowledge about changes in measurement systems, tool providers, cookieless future and effects of regulations on technical integration options
Experience in project management and a structured approach
Open and diplomatic communication, ability to present ideas and facilitate meetings or workshops
Team orientation, emphasis on professional exchange and good German and English skills
Targeted communication with different stakeholders and appropriate prioritization of their requests
Proactive way of working and the will to successfully complete projects
Very high level of commitment and willingness to learn new topics
Business fluent language skills (German and English)